Hyper Rawness: Craving the Unfiltered and Unrefined

Sameness took over in recent times and now, consumers are craving stronger, more tactile experiences. They’re drawn to natural textures, bold visuals, and the thrill of imperfection. Instead of sleek and seamless, they’re drawn to textures and experiences that provoke the senses. Discover how brands can adapt to this shift in our latest annual trend report.