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Dec 01, 2022

4 Unmissable Consumer Trends for 2023

CONSUMER TRENDS & INSIGHTS

2023 is just around the corner, so what can we expect?
Our unique AI technology focused on early adopter detection reveals the evolving consumer behaviors and provides confident trend prediction for 2023.

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After an intense and disruptive year, how will consumer behaviors and expectations change? How can you best meet the future’s emerging needs?
For this year’s Annual Report we have selected a handful of trends detected early by our AI, interpreted those signals, and identified 4 of the newest bets for you: a collection of emerging trends that will dominate the future of various industries and shape the 2023 consumer landscape.

You can check them out in full in our Trend Confirmations & Predictions for 2023 report, but if you’re looking for a short and sweet summary, we’ve got you covered.

Scaling-down Attempt

The first word to bet on for 2023 is Reduction (+38% predicted growth in the next 6 months).

Over the past 3 years, we’ve witnessed the rising need for all-encompassing flexibility across different fields, ranging from F&B to Beauty, from work-life balance to retail and travel. However, the concept of flexibility is itself changing. Triggered by the growing complexity and instability of world events as well as the multiplication of solutions on the market, the search for flexibility is now being replaced by a reducing approach.

One of that case studies - that you can find in our Annual Report - related to this future trend is about the Berlin-based start-up Blue Farm. The brand states it is “radically redeveloping milk” with its powdered plant-based products, which include oat bases and oat latte bases. By eliminating water and selling only the fermented plant base, the company is significantly reducing the footprint of oat milk (In this year the company has sold enough oat drink powder to create over 750,000 litres of oat drink).

Credits: Blue Farm

Hopeful Tomorrow

How do people look to the future? According to our experts and data, the second word to bet on for 2023 is Future-Proof (+41% predicted growth in the next 6 months).


Trend lines, data, and information described in this article emerge from the ongoing analysis performed by Nextatlas on its global observation pool made of innovators, early adopters, industry insiders expressing their views on Twitter, Instagram, and Reddit.

To learn more about our AI, discover Nextatlas Methodology here

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