Generate: Revolutionizing Trend Reporting with AI

Nextatlas: What We Do

For years, Nextatlas has been a leading platform for trend forecasting and predictions. By crawling through social media posts on platforms like Twitter, Instagram, and Reddit, we help businesses identify potential early adopters of emerging trends, styles, and innovations. Information from 300k+ early adopters are evaluated and filtered for relevance, quality, and authenticity. Nextatlas collects and analyzes content published by these users to extract data relevant to industry and consumer trends. Our AI technology identifies weak signals in consumer conversations to predict emerging trends and provide actionable insights, keeping businesses ahead of their competition.

Our platform offers daily insights and trends across industries, empowering clients with data-backed predictions for trend research. We link real-time findings from multiple data sources to deliver statistically relevant analysis, and now we're expanding our services with Generate, a new offering using generative-AI technology.

What is Generate?

Generate combines the power of large language models (LLMs) and the existing Nextatlas engine to provide the future of trend reporting. Capable of automatically generating reports and insights across a wide range of industries and markets, Generate promises to significantly reduce the time and resources required for this type of research thanks to its ability to understand and interpret human natural language. 

Like a chatbot, you can ask Generate for specific trends, future predictions and editorial tasks but unlike a standard chatbot, Generate’s AI technology provides a verifiable, data-backed answer to your request using all of our real-time data in the Nextatlas engine. Distinct from general-purpose language models, Generate is singularly focused on identifying forecasted trends and consumer behaviors, setting it apart in the industry.

Integrated into Generate is the AI-driven Casefinder, a business case matchmaker that discovers top-notch case examples aligned with the subject of your search that highlight the emerging trends in the report. Each trend report that Generate creates is also enriched with visualization tools that help users understand and interpret the data effectively, regardless of their level of expertise in trend analysis. 

"We started developing trend reports powered by LLMs in 2019, creating prototypes of 'Trend Writer' that used the text generation architecture of GPT2," explains Luca Morena, co-founder, chairman, and CEO of Nextatlas. The speed of developments in AI technology has only increased in the years since and our experts have consistently developed and improved the platform to incorporate GPT4 in Generate today. “Generate represents a monumental leap forward, harnessing the power of generative AI on top of the Nextatlas engine to provide businesses with real-time insights and personalized reporting that were once unimaginable”, concluded Morena.

What can you ask Generate?

Generate is not Google - it won’t give you answers to your burning questions about a celebrity, give you the times for films in a cinema near you or recommendations for your upcoming city break to Milan. The platform's primary strength lies in its ability to understand and interpret human language, similar to ChatGPT, but specifically tailored for trend forecasting and consumer insights questions. 

Since it’s launch as a prototype in November 2022, ChatGPT has taken the technology world by storm and became fastest-growing platform of all time by gaining 100 million users by January 2023. However, ChatGPT has proven to have many problems when it comes to market research and business needs.

In AI, hallucination occurs when AI responds confidently without justification from its training data. For example, a hallucinating chatbot with no knowledge of when Gucci was founded might internally pick a random year, such as “2001”, and then falsely insist that Gucci was founded in 2001, with no sign of internal awareness that the year was a product of its own imagination. ChatGPT also has a knowledge cut-off date of September 2021, so even if hallucinations don’t occur and it doesn’t provide false information, it cannot answer questions on future trends or find any insights on future markets.

This is where Generate comes in.

The Future of Trend Reporting

Some of the major appeals of chatbots and AI-technology for businesses are the streamlining of processes, brainstorming ideas, and so much more. While these are valid applications, Nextatlas has always looked at how AI can help you in the future and not just in the now. 

The Nextatlas engine is a living, breathing map that dynamically charts the sociocultural changes shaping the market with the power of AI and data analysis. Since our foundation, we have been a leader in the global market of digitally-powered marketing intelligence and trend anticipation services by developing the world’s first independent AI-driven trend forecasting platform. As a trailblazer in the use of artificial intelligence for predictive trend detection and monitoring, we have always committed to bringing a fully-fledged scientific approach to a traditionally opinion-led industry.

With Generate, we are taking that commitment one step further. Generate allows you to use the information from our Nextatlas engine to create trend reports that are guaranteed to be 100% backed by accurate, curated and present-time data. 

If market research has always been a time-consuming task for you; if you have struggled to contextualize excessive amounts of data in your research; if you don’t have much experience of doing market research reporting; if you are just beginning your business journey in your industry and want to develop your idea into the best it can be: Generate is the tool that you need.

Generate Sparked Online Buzz

Even during it beta version testing, Generate has created significant buzz online. Generate was featured in one of the top AI newsletters, The Rundown AI, as part of their "trending tools" section.

It also garnered interest on Twitter between the Nextatlas official account and our co-founder Luca's account. It caught the attention of Bruce Sterling, the well-known American science fiction author of novels such as 'Schismatrix' and 'Heavy Weather'.

It even crossed the radar of Robert Scoble, the technology evangelist, blogger, and former Microsoft employee known for his work in promoting emerging technologies and startups in Silicon Valley.

Generate was also listed in a Twitter thread titled “9 new AI tools that'll make your work feel like a breeze in 2023 (bookmark them)” by Barsee, the founder of the platform AI Valley.

Trend lines, data, and information described in this article emerge from the ongoing analysis performed by Nextatlas on its global observation pool made of innovators, early adopters, industry insiders expressing their views on Twitter, Instagram, and Reddit.

To learn more about our AI, discover Nextatlas Methodology here